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Writer's pictureIdaho Private 100

Bronco Motors

Updated: Nov 21, 2023



Grant Petersen Jr.

CEO, Bronco Motors Inc.


What is your company doing with the following in mind: Global Warming, Renewable Energy, Zero Waste?

We are a fully green company and have constructed state of the art recycling centers at our dealerships. We recycle all steel, batteries, plastics, cardboard, and paper. With our brands Hyundai, Nissan, Mitsubishi, and INFINTI, we have 1st class leading MPG cars, PHEV and exciting full electric zero emissions models.


What is one of the biggest challenges you have experienced in the current business climate and how have you best managed through it?

Rising rates, we are monitoring all inventory levels, so we don’t pay more interest on inventory than we have to


What does your business do to ensure it retains relevance and sustainability long into the future?

We are excited to have progressive manufactures that are leaders in electrification of auto mobility. Both Nissan the first mainstream brand to mass market electric vehicles as well as Hyundai is a leader in electrification and has multiple award-winning market leading products.


What do you see as the positive impacts of our growth, as more and more people move to Idaho?

Obviously, this creates more opportunities for us to grow our companies as well as our employees’ opportunities to grow and achieve great success.


More About: Bronco Motors, Inc. is a new and used car dealership for Nissan, Infiniti, Mitsubishi, and Hyundai. It also does vehicle service and sells parts at its six locations.

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